The decrease in the number of Western brands on the Russian market has led to a sharp increase in Russian demand for Belarusian refrigerators. In this respect writer The newspaper Vedomosti, which refers to the statistics of the F + tech-Marvel Group of Companies.
According to F+ tech-Marvel, approximately 245,000 Atlant refrigerators were sold in 2022. In total, according to the results of 2022, more than 3 million refrigerators were sold on the Russian market.
The publication noted that Russian buyers began to buy used refrigerators more often. At the same time, the previously popular technology brands Samsung, LG, Bosch, Whirpool, Sharp ceased to be of interest to Russians, so the demand for them fell sharply.
From statistics it becomes clear that most often Russians buy refrigerators that cost from 20 to 30 thousand rubles.
On March 7, Kommersant newspaper reported, citing sources at the companies. Wrotethat a significant surplus of household appliances has formed in the warehouses of a number of Russian distributors and manufacturers of appliances. The article says that electronics stocks were formed last year as a result of excessive demand for the products. In addition, in 2022, Russian brands and distributors producing equipment in China increased their purchases in anticipation of the closure of supply channels and shortages.
Prior to this, Citilink reported that, based on data from its own opinion poll, for the vast majority of Russians, brand is not the main determining factor when purchasing household appliances and electronics.