Laptop prices in Russia fell 30% as the market was oversaturated with goods. About Writer The newspaper Izvestia cites the opinions of experts and market participants.
The Russian laptop market was oversupplied – at the beginning of 2023, supply exceeded demand. As a result, the prices of many models and brands began to fall. A random check showed that the prices of some models have actually dropped. Moreover, the discount on some models ranged from 15% to 30%.
According to Roman Ovsienko, head of the diHouse company’s “Notebooks” directorate, there was often a shortage of goods on the market last year. However, the situation changed significantly towards the end of the year, so you can now see a slack in the market. At the same time, the biggest change has been in the gaming laptop segment, where the cost of some models has now dropped by 30%.
Analysts have calculated that the average discount on laptops at the end of January is about 25%. All this is due to the fact that already existing brands from China began to actively promote their brands, and as a result of the intensification of competition, new participants flocked to the market.
From Citilink’s new report January 18 recognizedHe said that in 2022, the top-selling laptop brands in Russia are Asus, HP and Lenovo. According to the seller, in 2022, Russians most often bought devices priced from 40,000 to 50,000 rubles. During the year, the average check for the purchase of a laptop increased by 10%.
Source: Gazeta
Ben Stock is a business analyst and writer for “Social Bites”. He offers insightful articles on the latest business news and developments, providing readers with a comprehensive understanding of the business world.