Plekhanova Oksana Goncharenko in a meeting with GV Agency “Hitting the Primer” these stores use technology that encourages citizens to spend more.
He explained that the vendors decorated their counters and showcases in a special way. Especially expired products are placed closer to the buyer to increase their sales chances.
Also, Goncharenko warned of the “golden shelf” rule in stores. According to him, expensive items are displayed at the level of the buyer’s eyes and hands: the goods are placed at a height of about 1.2-1.7 m from the ground.
This approach also helps to increase sales, as the expert says.
Formerly lawyer Anton Nedzvetsky said about the most common scams shoppers can encounter at grocery stores.