The Russian authorities and AvtoVAZ leadership plan to return the British expert Steve Mattin to the post of Lada design director. About informs Autonews cited two top sources close to AvtoVAZ.
According to one of the interlocutors of the publication, this issue is being discussed, but it is too early to talk about a successful solution to this issue. Another source explained that the current interim design director nominally holds the position, while the search for a new chief designer continues.
Mattin was not only concerned with the appearance of cars, but also with layout issues. You need to be a super expert to perform such tasks. For example, he calculated the position of passengers in the car, the driver, ”said one of the interlocutors of Autonews.
Steve Mattin served as design director at AvtoVAZ from 2011 to 2020. Under his leadership, a new corporate identity was developed with the appearance of the brand “X-face” and the modern Lada series, including the Lada Vesta and XRay models. After Mattin left the Russian enterprise, Jean-Philippe Salar, a native of Dacia, took up his post. Under his leadership, the concept of the new generation Lada Niva was created, in particular, the production of which has not yet been established.
Previously reportedThe demand for a simplified version of the Lada Granta, the assembly of which was started in Russia by AvtoVAZ, has tripled.
Source: Gazeta