We already wrote that the LADA brand launched an online showcase of new cars. It only presents cars available from official dealers.
The selection of a car and access to the final deal takes place remotely, and the price of the selected car remains unchanged, which is extremely valuable today.
You do not need to download an app for this. It is enough to go to the site lada.ru, then click on the “For customers” section and select the item “Cars in stock”. The same showcases are available on the websites of official LADA dealers.
Choose Lada
Dealers fill out the cards for the online showcase themselves, indicating all the characteristics of the cars: from technical specifications to descriptions of equipment and extra equipment, as well as the final price of the cars.
To reduce search time, buyers can use filters. You can choose directly based on the model, the desired region of purchase, options, price and even special offers.
In addition, the selected car can be immediately “fitted” with accessories and apply current special offers and discounts to a future deal. For example under the trade-in program.
You can also apply for a car loan in the online showcase by ticking the appropriate box.
Lada books
Once booked, the car is assigned to the buyer – the dealer receives an application and contacts the buyer to clarify details, and no prepayment or approved credit is required.
To book, you must log in to your personal account or register a new account. Here you can safely pay for the car in whole or in part online.
Pick up load
The last stage of the transaction does not take place online – this is the receipt of the car at the dealer. There the purchased car is inspected and the contract is signed.
“In response to market demand, we are increasingly implementing technology solutions, not only in the product line, but also in the services used by our customers. At the same time, we understand that time is the most valuable resource, and we strive to minimize the time buyers spend searching for a car in stock. Therefore, when developing an online sales platform, we focused on the direct booking of a “live” car and the possibility of remote payment. The launch of a global online solution is relevant both for Russia, a country with long distances, and for LADA, a Russian brand with the most developed dealer network,” said Dmitry Kostromin, Vice President Sales and Marketing of JSC AVTOVAZ.
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Source: Z R
Anika Rood is an author at “Social Bites”. She is an automobile enthusiast who writes about the latest developments and news in the automobile industry. With a deep understanding of the latest technologies and a passion for writing, Anika provides insightful and engaging articles that keep her readers informed and up-to-date on the latest happenings in the world of automobiles.