The Argentine new-vehicle market closed November with a year-over-year drop of 18.7 percent, totaling 28,360 units. Despite the overall slowdown, the year-to-date figure rose 13.1 percent to 363,931 vehicles. Toyota led the market with a 21.4 percent gain, lifting its share to 20.3 percent from 19 percent for the year so far. The brand enjoys almost double the volume of the second-placed Fiat, which slipped 15.4 percent as the market weakened. Volkswagen fell 43.4 percent and Renault dropped 35.5 percent, marking a difficult month for both. In contrast, several brands posted gains: Mercedes climbed 44.6 percent, Peugeot advanced 17.3 percent, and Nissan increased 10.3 percent compared with the prior year. Smaller brands also produced eye-catching results, with Mini up 320 percent, DS up 127.8 percent, BMW up 113.9 percent, and Kia up 56.1 percent, highlighting a diverse top tier for the month.
Within the model lineup, the Toyota Hilux claimed the title of best-selling vehicle in Argentina for November. The Fiat Cronos, which had led for 14 consecutive months while the Hilux surged, fell 18.1 percent in November but remains a strong force in the year, recording 39 sales for the month. The Cronos continues to hold the year-to-date lead, maintaining a comfortable margin ahead of the Hilux by about 10,300 units. The Peugeot 208 achieved a 32 percent uptick and maintained the No. 3 spot, while the VW Amarok rose 13.9 percent and again sits around the No. 4 position for the year, with Ford Ranger at No. 5 year-to-date and a slight shift compared to the prior period. This mirrors a scenario where three pickups occupy the top five in Argentina for the month, underscoring a popular segment. The Toyota Corolla jumped 49.9 percent and Renault Sandero gained 13.6 percent, advancing further into the top 10. In the recent model introductions, the Toyota Corolla Cross sits at No. 13, leading a wave of new arrivals that includes the Renault Alaskan at No. 17, the VW Taos at No. 18, and the Ford Bronco at No. 35, signaling ongoing diversification in Argentine showroom lineup and consumer appetite for crossovers and pickups.