In 2024, GAC Motor Rus plans to start deliveries of the Emkoo all‑wheel drive crossover to Russia, according to information from the company’s leadership reported by the Chinese automotive press. The plan centers on offering a version tailored for Russian buyers, with the model not being equipped with a four‑wheel drive system in the Chinese market and prepared specifically for the needs of customers in the Russian Federation.
Sales of the GAC Emkoo in the Russian market are scheduled to begin in October, shifting from an earlier September target. The approach underscores GAC’s intention to align its regional offerings with local demand and driving conditions, ensuring the Emkoo meets Russian expectations for performance and reliability.
The Emkoo was first introduced in China in the spring of 2022. In dimension, the vehicle mirrors the size of the well‑known GAC GS5 crossover and sits in a comparable footprint for Russian buyers, with a length around 4680 mm and a wheelbase of 2750 mm. These measurements place the Emkoo in the mid‑size C‑segment, balancing interior space with city‑friendly maneuverability.
Across its Chinese lineup, the Emkoo is offered with several powertrain choices. The base model in China features a 1.5‑liter turbocharged engine producing 177 horsepower and 270 Nm of torque, paired with a seven‑speed robotic transmission. The next step up is a 2.0‑liter engine delivering 252 horsepower and 400 Nm, paired with an eight‑speed automatic. A hybrid variant rounds out the lineup, delivering 182 horsepower. The vehicle is equipped with a multi‑link rear suspension and front‑wheel drive in the Chinese market, emphasizing comfort and predictable handling for urban and highway driving alike.
According to the company official, the Russian offering will rely on conventional gasoline engines, aligning with local consumer preferences and vehicle taxation structures. This decision reflects a strategy to simplify maintenance and parts availability for Russian customers while maintaining the Emkoo’s performance expectations in diverse road conditions.
Previously, industry commentary from related brands touched on strategies to capture a larger share of the Russian car market. The Emkoo’s entry strategy in Russia forms part of a broader landscape where automakers reassess regional models to better fit climate, road infrastructure, and ownership costs. In this context, GAC’s approach highlights a push to deliver a balanced combination of value, efficiency, and driving dynamics to Russian consumers, a mix that has historically resonated in the mid‑size crossover segment across the region. Market observers will watch how local pricing, aftersales support, and dealer networks influence adoption in the months following the October launch. Attribution: industrial market briefing and company statements.