In recent years, Chinese car brands have made a significant leap in expansion into the Russian market. In addition, the cars with which companies from the Middle Kingdom came to Russia are no longer the same as before. But isn’t the image completely spoiled? Has the attitude of Russians towards Chinese cars fundamentally changed? This is evident from the latest data from the research holding company Romir.
Experts call the evolution of the two indices used by the company – this is the visibility index and the confidence index. The method of calculating the indices has not been disclosed, but it is easy to guess from the names what exactly they describe.
So, even 5-6 years ago, Chinese brands were not particularly known among Russians, but in recent years Chery, Geely and Haval are gaining popularity among motorists. Chery and Geely’s visibility index has increased by 10 and 15 percentage points, respectively, since 2016.
And Haval, who later came completely to the Russian Federation, judging by the growth rates, will soon be close to the pair of leaders. As for the confidence index, here Haval, which produces a full cycle in Russia, is already ahead of its opponents.
- The “Chinese” are indeed attacking – there have never been so many on the Russian market!
- “Behind the Wheel” can be seen on RuTube.
The publication has been prepared on the basis of the material of the senior director of the M-standard Romir management, Lyudmila Fukova, and the independent expert Sergey Burgazliev.