Now there are practically no manufacturer sales volume requirements for a month and a quarter for all brands. That’s why dealers started to focus on their own sales targets. They can sell a car a little cheaper at the beginning of the month if there is an urgent need for money for operating expenses, and someone doesn’t give any discounts at all since no new cars are expected.
Therefore, the size of the discount now depends on the liquidity of the model and the dealer’s goals, Mikhail Podushko, marketing director of the Wagner Group, told the Avtostat agency.
You should not count on big discounts at all, says Sergey Firsov, director of Expocar. After all, the dealer is limited by the margin, which in the mass segment does not exceed 5-7%. Sometimes you have to sell a car at the purchase price, but of course nobody sells at a loss.
In the second half of the year, the cost of new cars can fall only for those brands that continue to enter the Russian market. So Haval adjusted suggested retail prices for some models over the summer, Andrey Terlyukevich, general manager of AvtoSpetsTsentr Group of Companies, told the portal.
According to the deputy Alexey Starikov, general manager for the sale of new cars of Avilon AG, in the mass segment the discount for a trade-in can be on average from 80 to 200 thousand rubles, for credit offers – from 50 to 200 thousand rubles. In the premium segment, a trade-in discount can reach from 500,000 to a million rubles.