How to get a discount on a car (yes, you can)

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Even with a shortage of new cars, when cars are picked up at incredibly high prices, customers can count on some concessions.

“In today’s reality, there are no manufacturer sales volume requirements for the month and quarter for almost all brands. Previously, these requirements alone often incentivized dealers to give customers discounts at the end of the period. Now, when forming a sales strategy and tactics, dealers are guided only by their own goals in terms of sales, income, etc. Someone can “empty” cars from the beginning of the month while someone gives no discounts at all in terms of shortage and uncertainty with inventories,”- Avtostat quotes the words of the marketing director of the Wagner group, Mikhail Podushko.

But of course you should not count on big discounts, warns Sergey Firsov, Executive Director of Expocar, – no more than 5-7%.

According to Andrei Terlyukevich, general manager of AvtoSpetsTsentr Group of Companies, discounts should be expected from sellers who continue to receive cars and have no shortage of them. For example from Haval dealers. The brand even lowered their suggested retail prices recently.

“As for special offers from dealers, in the mass segment, the discount for a trade-in can be on average from 80,000 to 200,000 rubles, for credit offers – from 50,000 to 200,000 rubles. In the premium segment, for example, for the Mercedes-Benz brand, a trade-in discount can go up from 500,000 to 1 million rubles.The discount for a loan is up to 50% of the excess paid for a loan by the customer,” said Alexei Starikov, deputy director general for new car sales at AVILON AG.

But a more effective way to find a cheaper version of a model is to look for several dealers. For example, the editor-in-chief of Za Rulem, the oldest and most popular automotive publication in Russia, Maxim Kadakov, who had traveled to several dealerships, was able to buy an updated Lada Vesta (1.6 sedan (113 hp) with a Jatco CVT in the Lux configuration). for 2 million 130 thousand rubles. In other salons, a similar version of the car was offered at prices ranging from 2.5 million to 2.6 million rubles.

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