Demand for cars with “nice license plates” in Russia during the 12 months of 2023 increased by an average of 5.2% compared to the same period last year. This is stated in the Avito Auto classification study (available from socialbites.ca).
“The share of demand for cars with ‘nice license plates’ increased the most: Lada Granta, Lada Samara, Volkswagen Polo, Ford Focus. At the same time, it is stated that the demand decreased the most in Lada Niva, Chevrolet Niva, Lada 4×4 and Toyota Camry.
“Nice figures” for premium segment cars have become less attractive: for Porsche Cayenne, for example, the demand for them has fallen by almost 2 times compared to 2022.
Last year the average premium for “nice plates” was 7.5% for all cars. At the same time, such plates increased the cost of such cars the most: Mercedes-Benz E-Class – 31% compared to regular plates, Lada Samara – 23% and VAZ 2107 – 21%.
Former residents of Russia said About his attitude towards Chinese cars.