The most desirable options for most Chinese car buyers in Russia are leather interior, climate control, “warm” options and various driver assistants. Andrey Kamensky, marketing director of the Avilon dealer holding, told socialbites.ca about this.
According to Kamensky, most buyers of Geely, Omoda and Jetta cars would like to see a panoramic roof, leather interior and surround vision system on their cars. For Changan buyers, driving assistants, heated seats, multimedia with Apple CarPlay, large and beautiful wheels are important.
Haval and Tank customers are likely to pay more attention to electronic assistants, climate control and tailgate closer, while Jetour customers are likely to be interested in “warm options” (for example, heated mirrors, steering wheel and seats) and safety systems. In the electric car segment, buyers of the HiPhi and Avatr brands value premium interior trim as well as all-wheel drive, autopilot and valet parking.
“When we talk about the Hongqi brand, customers ask a lot about driver assistants: radar cruise control, lane keeping, lane change assistance. Options such as on-screen projection, various built-in multimedia features are also interesting. Among the tangible options – traditional disc demand, a panoramic roof, a chair with massage function and ventilation,” he said.
Often, buyers of Chinese cars at dealers fortify them with an alarm system, a mesh on the bumper, protection of the oil pan and transmission, contact the dealer’s service for anti-corrosion and anti-gravel treatment of the sole and arches, he said. Joint press service of Avtodom Group of Companies and AvtoSpetsTsentr Group of Companies. Drivers also order fenders, window deflectors, rear-view camera washer, rubber and fluffy mats for the cabin and trunk.
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