AvtoVAZ plans to replace the emblem of the Chinese company FAW on the steering wheel of the Lada X-Cross 5 car. This was expressed by the head of the company Maxim Sokolov on the sidelines of the Innoprom-2023 exhibition, transmits TASS.
According to Sokolov, AvtoVAZ decided to keep the factory FAW emblem on the steering wheel to speed up the model’s time to market. It takes several months of certification testing to rebrand the image on the steering wheel, he said.
“Because the brand image on the airbag, which is one of the elements of active safety, is a confirming feature of the car and requires a very long process of additional certification,” said the head of AvtoVAZ.
Sokolov said that in the future AvtoVAZ will look into the possibility of making cosmetic changes to the steering wheel that will not affect the certification requirements.
“I would say this is a neutral nameplate. By the way, the geometry resembles the geometry of the VAZ emblem of the seventies. A retro look like our other launch brands. There is nothing wrong with that,” he said.
AvtoVAZ launched The new model Lada X-Cross 5, a copy of the Chinese FAW Bestune T7, was launched in St. Its production at the former Nissan plant in St. Petersburg.
Earlier it was known that AvtoVAZ Maybe Start producing Chery under the Lada brand.