Oliver Blume, president of German automaker Audi, admitted that the company’s products lag behind its competitors, especially when it comes to electric vehicles. In this respect informs Automotive News Europe.
“We did not defend progressive leadership in our position against key opponents. “We also encountered major software issues that delayed our plan to launch interesting electrical products,” Blum said.
This is confirmed by the brand’s poor market performance, particularly in China, where competition among electric vehicle manufacturers is high. However, Audi expects to strengthen its position with the launch of new models planned for 2024. In particular, Audi expects to launch a new Audi Q6 E-tron electric crossover next year, based on the new PPE platform developed specifically for premium electric vehicles by the Volkswagen Group.
The crossover will be made possible by VW Group 1.2 software, such as the new Porsche Macan EV, which has already appeared. showed design on sketch.