British automaker Jaguar Land Rover introduced its updated corporate identity and logo. The company also shortened the name to the acronym JLR. In this respect informs Press service of Jaguar Land Rover.
“The new corporate identity is designed to dispel ambiguity and highlight the unique DNA of each of JLR’s Range Rover, Defender, Discovery and Jaguar brands and accelerate the realization of the company’s vision to become proud creators of modern luxury,” the company said. said. In a statement.
The new brand name consists of the letters JLR on a white background. The company also stressed that Land Rover SUVs will not abandon the old branded emblem – it will continue to be installed on cars and featured on its official website.
JLR says the Land Rover brand will continue to be an important part of the company’s DNA.
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