With the arrival of the Bigster crossover, it is possible to achieve sales growth in 2025, says the head of Dacia Germany, Tilo Schmidt. However, with the arrival of this crossover, the company entered a completely new price segment for Dacia, he admits.
Dacia will still try to stay away from the competition and stay true to its business model. It will continue its zero discount strategy – list price is final.
After the new Duster and Bigster, the company is focusing on the C-segment, or Golf class, and will be launching two more models in the coming years. He did not go into details.
The Dacia Sandero remains our bestseller and offers full mobility. The demand for small cars is still high, only the supply on the market is shrinking, and prices are already approaching the level of compact models of many competitors. In Europe, Sandero is one of the most popular models among private customers. We will maintain this position,” says Schmidt.
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Source: automedienportal.net