For 59% of Russians, a car’s equipment is more important than its class, Rosgosstrakh and Avtodom found out during a joint survey.
When buying a car from a dealer, if there is no desired configuration, 91% of respondents are ready to wait for the right car. 73% agree not to wait more than a month, and the rest – as long as necessary.
The most important features for car owners are the “winter package” – heated seats, steering wheel, windshield/mirrors (31%), climate control (30%), autorun system (23%) and rear view camera (15%).
Car owners dream of such options as:
- parking sensors – 40%
- door closers – 23%
- remote engine start – 20%
- parking assistant, controlled via a mobile application in a smartphone – 10%
- neon lighting of the contour of the radiator grill – 6%.
32% of Russians are ready to pay for options from 100 to 300 thousand rubles, 28% – up to 100 thousand rubles, and 19% are ready to spend on them from 500 to 700 thousand rubles.