The fact is that the new owner of the South Korean company SsangYong Motor decided to replace the SsangYong car brand with something new. The renaming is explained by the fact that the former brand, despite its expanded target group, went through a “rather painful period”.
Recall that in November the company avoided bankruptcy and was bought by the steel and chemical manufacturer KG Group.
The brand name is decided at the shareholders’ meeting. The very new name that SsangYong can get is already known: perhaps the world will soon see cars of the KG Mobility brand.
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Source: Russian newspaper