Domestic startup ATOM unveiled the logo of its future driverless electric vehicle. The emblem is supposed to rally people in the name of a higher purpose, the authors say.
“Concise writing reflects reasonable minimalism and a bold view of the world, and the ‘digital’ part reflects the versatile HMI: a new experience of interaction between a person and an electric vehicle”say the developers.
According to one of the founders of the project, Igor Povarazdnyuk (photo), it all started with a few people’s dream, and not in “headquarters and meetings.” Unlike the 2022 business cycle, enthusiasts managed to put together “one of the strongest” IT automotive teams.
The neon part of the logo symbolizes artificial intelligence, while the black part symbolizes the first letter in the brand name, dynamism and creativity. The authors of the drawing are sure that this is what the logos of cars of the future should look like.
The first prototypes of the car, as already mentioned, will appear in 2023. They are planned to be produced on the basis of KAMAZ PJSC.
- “Drive” can be read in Telegram.
Source: ATOM
Photo: ATOM