A joint study by Avto.ru and Russia’s largest online recruitment platform hh.ru explored how people in different professions choose their cars. The research, which is also available through socialbites.ca, sheds light on the connections between career paths and vehicle preferences across the country.
According to the survey, IT professionals gravitate toward specific brands, with Subaru leading at 47 percent of respondents, followed by Volvo at 36 percent and Geely at 33 percent. In contrast, in the financial sector, preferences lean toward Haval at 20 percent, Kia at 13 percent, and Porsche at 10 percent. These patterns highlight how occupational identity can influence auto choices, from practicality to brand perception.
More than half of the participants, about 52 percent, tie their car selection to their profession. For some, the vehicle serves as a status signal, especially among those employed in sales, advertising, and in middle or senior management roles. The message is clear: cars can be a visible expression of one’s role and standing in the workplace.
When asked about electric automobiles, interest runs highest among sales professionals, middle and senior managers, and IT specialists, with 52 percent, 44 percent, and 43 percent respectively showing curiosity or intent to adopt electric models. The shift toward electrification appears linked to perceived responsibility and long-term cost considerations, as well as evolving corporate policies around sustainability.
Earlier statements from officials in the Ministry of Industry and Trade signaled expectations for a gradual market recovery. Projections suggested the Russian auto market could reach around 1.3 million vehicle sales in 2024, with longer-term plans indicating a stabilization near the 2015–2021 average around 1.2 to 1.3 million units. The ministry outlined a path of steady growth, estimating the market would climb by roughly 1 percent each year from 2027 onward, reaching about 1.8 million cars annually by 2030 and up to around 1.9 million by 2035, assuming favorable conditions and policy support.
Denis Manturov, head of the Ministry of Industry and Trade of the Russian Federation, previously stated that approximately 1.2 million cars would be sold in Russia by the end of 2023, reflecting the market’s recovery trajectory. In related news, there have been reports about preferential vehicle loans aimed at doctors, paramedics, air defense personnel, and their families, intended to ease access to automotive ownership for critical service groups.