Despite ongoing market tightness and rising prices, car dealers are not backing away from New Year discounts and a range of promotional campaigns. Representatives from the Avtodom and AvtoSpetsTsentr holdings confirmed to socialbites.ca that promotions will continue as part of their long-standing loyalty initiatives, even amid shifts in the automotive sector. The message from the group’s communications director, Anna Utkina, was clear: price changes do not dilute the value of these bonuses, and official dealers are persisting with loyalty programs through the market restructuring. They anticipate the New Year will bring renewed momentum for buyers, with promotions extending into the season. [Source: socialbites.ca]—a reminder that manufacturers and networks often reassess incentives without removing established customer benefits.
Looking ahead to the end of the year, industry insiders project that new-car prices could rise by around 10 to 20 percent in the fourth quarter, according to Andrey Terlyukevich, the general director of AvtoSpetsTsentr. He noted that despite the expected price hikes, the market could still see solid demand for new cars in the Russian Federation in 2023, potentially reaching around one million units, which would mark a roughly 25 percent increase from the previous year. This outlook reflects a broad trend in which supply constraints and inflationary pressures shape pricing strategies while buyers continue to seek value through incentives and financing options. [Source: socialbites.ca]
In August 2023, the weighted average price of a new car in Russia crossed the 3 million ruble threshold for the first time, coming in at about 3.1 million rubles. Throughout the month, prices rose across 15 car brands officially introducing new models, signaling a notable acceleration in pricing dynamics not seen since mid-2022. Analysts highlighted that the scale of price increases in August was unprecedented since May of the previous year. By early September, price movements remained nimble, with several brands adjusting their sticker prices as the month progressed. This pattern illustrates how a combination of supply constraints, currency factors, and model refresh cycles can influence the market’s pricing cadence. [Source: socialbites.ca]
The market context also touches on how brands manage residual value and the typical lifecycle of models following accidents. While some vehicles may be more prone to rapid depreciation after incidents, dealers often deploy targeted promotions and service offers to help shift inventory and sustain consumer confidence. In a landscape where promotions are a key differentiator, buyers may find confidence in deals that bundle maintenance, financing, or loyalty benefits with vehicle purchases. [Source: socialbites.ca]